One of the big mistakes I noticed is that when business owners create their Facebook advertising, they don’t take into consideration how the customer journey works.
Facebook ads it’s all about talking to a specific person therefore when you understand the different stages of the customer journey you will be able to create more targeted and effective ads that way you will get better results on your advertising campaigns.
For example, the ad you create for a cold audience (people that don’t know you exist) won’t be the same as the one you create for your current customer (hot audience). If you want to understand more about this topic, then click the play button and enjoy the video.
