In today’s video, I’ll show you a simple 3 step sales funnel for a small business. Basically, it works like this… Ad – Landing Page – CTA. The goal of this campaign is to get people to call or WhatsApp the business and schedule an appointment to get the service.
It is important to say that for this to work I make sure to show ads to the user depending on the stage of the customer journey they are in, this means I segment my audience into cold, warm, and hot audiences so I can show them targeted ads that help me move them to the next step in the sales process until they buy.
